1893 Brand Studio
At 1893 Brand Studio, a student-run marketing agency for The Daily Tar Heel Media Corp., I progressed from Copywriter to Lead Copywriter, managing a team of storytellers and overseeing content creation aligned with client goals and brand voice. I lead workshops to develop persuasive writing and SEO skills, participate in leadership meetings to strategize client campaigns, and collaborate cross-functionally on creative projects. My contributions include developing paid social media copy that boosted monthly Instagram reach by 23% (39,000 views), producing targeted newsletters for diverse audiences, and authoring sponsored features reaching over 10,000 daily readers.
Newsletters
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Internal Marketing Blog
Sponsored Articles
Student innovators shine at 2nd annual Luby Pitch Competition
Success. To laugh often and much. To win the respect of intelligent people. To leave the world a bit better — whether by a healthy child, a garden patch or a redeemed social condition.
These were just a few of the lines from a poem by Ralph Waldo Emerson that Dr. Dedric A. Carter, vice chancellor for innovation, entrepreneurship and economic development and chief innovation officer at UNC-Chapel Hill, read aloud to open the 2nd annual Joan and Chester Luby Pitch Competition.
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How Coachtopia is Solving the Existential Crisis that Plagues Gen-Z Fashionistas
Imagine Amazon Prime Video’s “The Summer I Turned Pretty” star Lola Tung strutting through New York City, turning to wave at a friend who shouts: “See you at the climate talk tomorrow! She wears an outfit perfect for lunch with friends — jeans, a black leather jacket with matching boots, and, of course, a sleek black handbag.Click here to read more.
Veteran Reimagines ‘The Art of War’ Through Evolutionary Strategy
David Wood never set out to study evolutionary science — let alone reinterpret one of the world’s most iconic military texts.
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