Copywriting

1893 Brand Studio

As a copywriter for 1893 Brand Studio, the student-run advertising and public relations agency affiliated with The Daily Tar Heel Media Corp., I developed over 10 paid Instagram posts for Spicy 9, a local sushi restaurant, showcasing its diverse menu and special promotions, contributing to 22,000 monthly views. I produced more than seven newsletters tailored to three distinct listservs, reaching a combined audience of 5,200 contacts across various industries. Each month, I created internal marketing materials, such as Instagram posts and blog articles, designed to offer strategic insights while promoting the studio’s services. Additionally, I authored two sponsored feature stories for clients that were published on The Daily Tar Heel website, reaching over 10,000 daily readers. I also contributed actively during weekly staff meetings by drafting speculative content, media pitches, taglines, and campaign ideas for prospective clients.

Newsletters

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Internal Marketing Blog

Sponsored Articles

Student innovators shine at 2nd annual Luby Pitch Competition

Success. To laugh often and much. To win the respect of intelligent people. To leave the world a bit better — whether by a healthy child, a garden patch or a redeemed social condition.

These were just a few of the lines from a poem by Ralph Waldo Emerson that Dr. Dedric A. Carter, vice chancellor for innovation, entrepreneurship and economic development and chief innovation officer at UNC-Chapel Hill, read aloud to open the 2nd annual Joan and Chester Luby Pitch Competition.

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The Branding of You

Each of the world’s most well-known brands has its own distinctive story. NIKE Inc.’s narrative embodies athleticism as the pursuit of pushing limits, overcoming obstacles and never giving up, perfectly captured by their iconic slogan, “Just Do It.” From the start, Apple Inc. positioned itself as a brand that uses technology to shape the future, turning the impossible into reality. The same goes for Chick-fil-A Inc., with southern hospitality as sweet and inviting as iced tea.

Just like these industry leaders, for a brand to establish itself as memorable to audiences, its narrative must be compelling, accurate and differentiated. 

And these same rules are imperative for personal branding.

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