Copywriting

1893 Brand Studio

At 1893 Brand Studio, a student-run marketing agency for The Daily Tar Heel Media Corp., I progressed from Copywriter to Lead Copywriter, managing a team of storytellers and overseeing content creation aligned with client goals and brand voice. I lead workshops to develop persuasive writing and SEO skills, participate in leadership meetings to strategize client campaigns, and collaborate cross-functionally on creative projects. My contributions include developing paid social media copy that boosted Instagram reach to 22,000 views monthly, producing targeted newsletters for diverse audiences, and authoring sponsored features reaching over 10,000 daily readers.

Newsletters

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Internal Marketing Blog

Sponsored Articles

Student innovators shine at 2nd annual Luby Pitch Competition

Success. To laugh often and much. To win the respect of intelligent people. To leave the world a bit better — whether by a healthy child, a garden patch or a redeemed social condition.

These were just a few of the lines from a poem by Ralph Waldo Emerson that Dr. Dedric A. Carter, vice chancellor for innovation, entrepreneurship and economic development and chief innovation officer at UNC-Chapel Hill, read aloud to open the 2nd annual Joan and Chester Luby Pitch Competition.

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The Branding of You

Each of the world’s most well-known brands has its own distinctive story. NIKE Inc.’s narrative embodies athleticism as the pursuit of pushing limits, overcoming obstacles and never giving up, perfectly captured by their iconic slogan, “Just Do It.” From the start, Apple Inc. positioned itself as a brand that uses technology to shape the future, turning the impossible into reality. The same goes for Chick-fil-A Inc., with southern hospitality as sweet and inviting as iced tea.

Just like these industry leaders, for a brand to establish itself as memorable to audiences, its narrative must be compelling, accurate and differentiated. 

And these same rules are imperative for personal branding.

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